| It was not that long ago when companies actually wanted to be the "low cost producer" in a given industry. They sought larger market shares and reduced cost of sales as the exclusive route to building their business.
All that has changed. Today the focus is on "share of customer," changing behavior and understanding what the prospective customer perceives as value.
Ask yourself, has your advertising and public relations changed to meet these needs? Are you a participant in the creative process or forced to remain a spectator? Are you given intelligent choices or "sold" a concept that someone else deems on target?
At Richartz Fliss Clark & Pope we will not assault your product and market knowledge. We will tap into it as a resource. We will invite you into the creative process — not only in advertising but in public relations as well. And, we will even help you develop the follow-up programs you need to convert communications into business opportunities. |
